Skoda Storyboard
Website
The news portal of the Frankfurter Allgemeine Zeitung embodies the broadsheet’s view of itself as the premium brand among German newspapers.
Client
Frankfurter Allgemeine Zeitung GmbH, Frankfurt/Main
Agency
KircherBurkhardt
Role
UI Design
Goals
What are we solving?
The development of the brand car magazine “Das Auto. Magazine” by Volkswagen started with the goals of being approved by different markets in the world, contributing to the enhancement of the global recognition of the brand and improving customer communication. In accordance with its cross media concept, the editorial content management utilises the specific strengths of the channels and complements the print edition, and in particular the content-related features programmed for the iPad app, with a responsive web design. Facilitated by a versatile layout that is marked by vibrant photo spreads, each brand area thus has the possibility of placing individual content and compiling the magazine into a clearly outlined form that is specifically targeted to reflect regional differences. The area editors thus can choose not only the channels but also the extent to which they want to adapt this magazine with its clear typography and variable design to their needs.
Who is this for?
Xxxxxxx xxxx xxxxx xxxx xxxxxx xxxxxx xxxxxx. Xxxxxxx xxxx xxxxx xxxx xxxxxx xxxxxx xxxxxx. Xxxxxxx xxxx xxxxx xxxx xxxxxx xxxxxx xxxxxx. Existing Methodology Customers that have already downloaded and onboarded into the mobile app with their account, have already uploaded their preferences, and have placed at least one order previously.
Process and Deliverables
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Customer Journey and Prioritized Painpoints
Define the current customer painpoints via user stories and statements. Quantify how urgent and important each of the themes are.
Audit existing experience, interview customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Iterate on solutions with current customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Documented, Prioritized Painpoints
Problem Statement
Customers are not reordering via the app. They are not taking advantage of the variety offered by the meal prep service.