Skoda Storyboard
Global Content Hub Website
The SKODA Storyboard is the global content hub of SKODA. It was launched in 2016 and combines current information and news with emotional background reports and target group-specific stories.
Client
SKODA Auto a.s.
Agency
C3 Creative Code and Content
Role
Design Lead
Goals
What are we solving?
With the SKODA Storyboard, the brand was ushering in a new era of its own website. Emotional and surprising stories from the world of SKODA are told and presented interactively on the platform. At the same time, the storyboard is the new media portal for the SKODA brand.
In addition to current, attractive content, the Website offers a modern and fully responsive user-friendly design that is adapted to the company's new crystalline design language.
“The SKODA Storyboard is another important step for the company with regard to the emotionalization of the brand and the progressive digitalization of the media and communication world.”
– Peik v. Bestenbostel, Head of SKODA Communications.
Who is this for?
Journalists, Skoda customers as well as potential leads.
Process and Deliverables
Ideation
Design development
Content development in collaboration with the editorial team
Content production for the relaunch (CMS: Wordpress)