CYAN Consulting
Branding
CYAN is the C3 consulting unit for organizational design targeting top-level executives.
Client
CYAN Consulting (Division of C3 Creative Code and Content)
Agency
C3 Creative Code and Content
Role
Design
Goals
What are we solving?
Creating the branding for the newly founded consulting unit entailed a careful balancing act: retaining the core essence of the parent brand to leverage its established market presence, yet distinctly tailoring it to resonate with the specific target group of top-level executives.
Process and Deliverables
Ideation
Design development
Design mockup