Frankfurter Allgemeine Zeitung
Website
The news portal of the Frankfurter Allgemeine Zeitung embodies the broadsheet’s view of itself as the premium brand among German newspapers.
Client
Frankfurter Allgemeine Zeitung GmbH, Frankfurt/Main
Agency
KircherBurkhardt
Role
UI Design
Video source: faz.net
Goals
What are we solving?
The multi-column layout of both home and subject pages allows editors to evade Internet dictates for speed and topicality by teasing longer, analytical pieces prominently positioned at the top of the screen. Journalists can easily provide additional background material on pieces originally written for the printed page with the help of several buttons on the article pages that trigger links to image galleries, videos, maps and social media.
Who is this for?
Reader of the print newspaper as well as new leads.
Process and Deliverables
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Customer Journey and Prioritized Painpoints
Define the current customer painpoints via user stories and statements. Quantify how urgent and important each of the themes are.
Audit existing experience, interview customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Iterate on solutions with current customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Documented, Prioritized Painpoints
Problem Statement
Customers are not reordering via the app. They are not taking advantage of the variety offered by the meal prep service.