Frankfurter Allgemeine Zeitung
iPhone App
The outstanding quality of the Frankfurter Allgemeine newspaper’s journalistic oeuvre was the main focus in the development of the F.A.Z. iPhone app.
Client
Julius Baer Group Ltd
Agency
C3 Creative Code and Content
Role
UI Design
Goals
The outstanding quality of the Frankfurter Allgemeine newspaper’s journalistic oeuvre was the main focus in the development of the F.A.Z. iPhone app.
15 sections offer the user current news, interesting articles, in-depth commentary, image galleries as well as daily videos. On a weekly basis, the editors of the arts supplement present their exclusive recommendations on literature, non-fiction books, film, theatre, cuisine, music, cartoons and exhibitions. A personalised starting page and social media connectivity are additional, user-friendly features.
Process and Deliverables
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Customer Journey and Prioritized Painpoints
Define the current customer painpoints via user stories and statements. Quantify how urgent and important each of the themes are.
Audit existing experience, interview customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Iterate on solutions with current customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Documented, Prioritized Painpoints
Problem Statement
Customers are not reordering via the app. They are not taking advantage of the variety offered by the meal prep service.