taz (Die Tageszeitung)
Website
Die Tageszeitung (taz for short) is one of the five national daily newspapers in Germany. The website relaunch 2013 is intended to enhance the online presence of the entire publishing offering.
Client
TAZ Verlags- und Vertriebsgesellschaft
Agency
KircherBurkhardt
Role
Design Lead
Goals
What are we solving?
The relaunch is intended to enhance the online presence of the entire publishing offering. It is the consistent continuation of the online strategy: quality journalism without pay barriers, financed through lively cooperative and participatory approaches.
For example, a new comment function is being introduced that enables members of the taz.de community to have discussions in real time. In the future, registered users will not only be able to get involved directly in the topic, but can also take on a role as a moderator.”
“We don’t want a paywall because we don’t need it. Our readers participate voluntarily and actively in “taz-zahl-ich”, just as they do with our freely selectable subscription prices.”
– Karl-Heinz Ruch, taz managing director
The diverse offering such as taz.shop, taz Panter Preis, taz.lab, taz.café, taz.reisen and more are integrated into the uniform online presence.
The well-known titles published by taz, Le Monde diplomatique and zeo2, also find their place in the new website.
The website takes on a more central role for the entire publishing house.
Process and Deliverables
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Customer Journey and Prioritized Painpoints
Define the current customer painpoints via user stories and statements. Quantify how urgent and important each of the themes are.
Audit existing experience, interview customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Iterate on solutions with current customers
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Documented, Prioritized Painpoints
Problem Statement
Customers are not reordering via the app. They are not taking advantage of the variety offered by the meal prep service.